Ongoing project : Logistics management assistance  for the Atelier Logistique - Champs Elysées (MNI)

GREEN SWITCH MERIDIAN has lead all the innovations for transitics technical and process that make the ATELIER LOGISTIQUE so unique in the background of Parisian Hubs and Micro-Hubs.

Acting as Logistics Project Management Assistant since 2022, at the request of MONT THABOR (Asset manager and partner of MONT NEBO INVEST, the project's real estate company), we consulted with around thirty specialists in automated material manutention systems. The challenge was to ensure acceptable operating ratios despite the 22% inclined access ramp, 250kg/m² slabs resistance, 2.20m ceiling heights, and a forest of columns typical of underground parking garages. Since no solution was available from equipment manufacturers and integrators in the market, we launched a dedicated development with a laboratory, ultimately combining the expertise of members of the CLUSTER FOR URBAN LOGISTICS of Ile De France, to provide end-to-end supply chain coverage with customized tools.

Since technical innovations are always an opportunity to reinvent the profession, we proposed a design starting from "Customer experience", the main driver of change and improvement of the retail and e-commerce market.

The site would therefore deploy a range of services targeting the consumer, points of sale, their national brands and the territory, before the logistics operator itself, the natural target of the real estate offer in this sector.

While the technical offering remains confidential due to ongoing intellectual property protection, the economic model is inspired by the the economy of functionality, like BlaBlaCar or AirB&B. Targeting the generic needs of the customer's client, rather than those of the delivery provider, the innovative technical solution will enable the development of high value-added services for the four aforementioned profiles:

- The consumer who will no longer leave the shop without the item he came to buy and who will have it available either in 10 to 20 minutes in store, or in 1 hour at the pick-up area accessible on rue de la Boétie or even in 2 hours at home.

- Local shops, with their off-site storage facilities, will free up valuable and scarce retail space and significantly reduce stockouts. This is a key target, as it generates jobs, tax revenue, and contributes to the animation of the neighborhood.

· Their respective brands, which will be able to communicate about in-store delivery while the customer is checking out or a free coffee, thus improving the average basket size, customer satisfaction and loyalty.

. The city , which is impacted by the externalities of transportation regardless of the goods' destination, will be able to repurpose its urban brownfield sites for storage rather than for cross-docking. While a very useful function, this only utilizes the land for 2 hours a day.

To complete the project team (MONT NEBO INVEST, ANTONI ARCHITECTE, GREEN SWITCH MERIDIAN, VALREAM, EIFFAGE), we invited the startups and innovative companies RENAULT TRUCKS, KLEUSTER, ARENZI, SAIPOL, TKBLUE AGENCY, as well as a robotics specialist whom we will introduce in the coming months, to contribute to the unique technical offering of this exciting project. The exceptional location of this site in the heart of the Champs-Élysées provided us with ideal visibility for a showcase of innovation that is 100% made in France and 100% dedicated to the customer experience. We look forward to seeing you at the end of 2025 to discover all the details!

(Photo and visual credits: Mont Nebo Invest and Landmark)


Our participation in the "Innovation Ecosystem" round table on July 6, 2022 at the Supply Chain Magazine summer forum.

An opportunity for Marc Bazenet, CEO of GREEN SWITCH MERIDIAN, to speak as president of the IDF Urban Logistics Cluster on the synergies operated with supply chain players and territories to reduce the CSR impact of urban deliveries.

 
LUD'EAU: A river-road urban logistics hub that is reinventing urban logistics.
A 1,000 m² four-story port building that provides essential mixed-use development in the city center. Logistics coexist with office rentals, restaurants, a public viewing platform, an urban agriculture area, and organic waste composting. This mixed-use approach ensures the project's economic viability and urban integration. A collaborative project carried out with the property developer QUARTUS and the architecture firm A26.

CLUSTERLOG: Disruptive innovation and a new economic model.

A 20m3 / 9 pallet mobile container: This single technical innovation generates 40 process innovations that reduce and then compensate for the break in the load.
Problem identification: Industrialization saw river freight transport specialize in heavy goods, exceptional transport, bulk goods and then 20-tonne maritime containers transporting up to 100,000 products of the same type.

The sector's economic performance has been achieved through the development of tools clearly unsuitable for delivering a single package or a few pallets. While consolidating flows and greening the engines are essential, they are ineffective in controlling transshipment costs. The 70 to 200-meter lengths of the most common self-propelled vehicles and convoys access fewer than one in four urban ports, and container transport remains concentrated on three multimodal platforms. The load factors of such convoys are incompatible with the frequency of existing urban logistics shuttles.

Properly sizing the tools: Green Switch Meridian uses a small container (9 pallets 80 x 120 x 180 cm or 200 bins 60 x 40 x 30 cm) designed for last-mile delivery in urban areas. This mobile container allows the use of cranes that are 2 to 3 times less expensive than container reachtakers and are often already in use at the construction ports in city centers. The container optimizes the hold space of small barges that can access all canals and require only 40 meters of quayside. Loaded individually onto a 7.5T to 12T barge or in pairs onto a 19T to 26T barge, these containers cover the last mile for restocking city center stores.

Unloaded onto a dock for delivery of packages by light vehicles, these crates replace the ELUs(Urban logistics spaces) essential for preparing e-commerce delivery routes.

Disruptive business model: Having a single point of contact for container rental, port access, river freight, crane services, and last-mile delivery also means lower overhead costs and reduced margins. This reduction in the number of intermediaries is essential to remain competitive with road freight.

White-label service: A service that will stop at urban ports for shippers and logistics providers wishing to control the last mile as well as contact with the delivery customer.